Every marketer will tell you that building a mailing list is essential. There is really no way around it. Over time it will grow to become your most targeted traffic source which makes it an important asset for you to build up as soon as possible.
I’ve used many different popular wordpress plugins over the years to build my own mailing list. Popup Domination and Optin Skin being two of my favorites. While they are both decent products, I’ve just recently started playing with Hybrid Connect and I’ve been really blown with what you can do with it.
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When the first Google Penguin update struck back in April, many of us were hit by the anchor text over-optimization penalty. All that work that we put into link building for the past couple of years, actually ended up biting us in the ass.
Gone are the days where ranking in the top spots required 50-70% of our anchor text links to be using our targeted keyword.
Now, any keywords at that level now are no doubt stuck in Google purgatory.
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By now, everyone should be intimately aware of the recent Google smackdown. A few blog networks have been completely nuked, while others have shut their doors to new members.
Many are now struggling with unnatural link warnings, big ranking drops, and the new possibilities for negative SEO.
Face it. The SEO landscape is constantly changing. The first Google Panda updates hit sites more than a year ago. And there were plenty of algorithm changes, big and small, before that. Google is constantly changing its algorithms and if you want to keep ahead of the curve, then you need to start adapting.
So that got me thinking…
If blog networks aren’t working anymore, then what is?
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