I’ve been making money for awhile now using Facebook’s self serve platform, but I’ve recently started using Plenty Of Fish’s self serve ad platform over at ads.pof.com. Although it can’t match the level of traffic that Facebook can give you, you can still easily do $100-$200 a day on there without much effort. I’m seeing POF getting more attention these days, and if you are in the dating niche at all, you should take the time to check it out. Here are 7 reasons why I like using POF self serve ads over Facebook’s ad platform.
Near real-time stats. Although they have a slight delay, POF updates your stats very quickly. With Facebook, it takes at least 15 minutes to update their stats. I know people who have blown $2k in under 20 minutes on FB, so having near real-time stats is something I’m really appreciating.
Tons of targeting options. POF offers a ton of targeting options that you can really take advantage of to improve your CTR. It’s obvious that you can use ethnicity, body type, religion to target niche dating sites (and you should), but you can also be really creative and make use of some of many of the other targeting options as well.
Change targeting on the fly. With Facebook, when you want to change your ad demographics, you need to submit a new ad and go through their draconian approval process. With POF, you can change any of the targeting options of your campaign or of individual creatives on the fly. This is a really awesome feature, that makes testing a whole lot easier.
More Lenient Reviewers. This could change at any time, but in my experience POF reviewers are a lot less strict in terms of pictures and ad copy. There’s no need to include the dating site you’re promoting, plus you can call out user attributes like age and location. Even better, take advantage of the dynamic insertion syntax so you can add the current viewers age, location and gender directly into the ad. Facebook reviewers on the other hand are a real pain in the ass to deal with their strict rules and inconsistent interpretations of them.
Cheaper Traffic. For similar demographics, POF is definitely cheaper then bidding on Facebook. That’s only natural as Facebook dating is one of the most saturated traffic sources around.
Same ad format as Facebook. Do you have a working campaign on Facebook? Then you can port it over to POF pretty easily since their ad format is the same, image sizes and all. Don’t expect all your ads to perform the same on both platforms though. I’ve found performance to vary quite a bit between the two.
Demographic targeting. This is a really cool targeting tool lets you get the demographic breakdown based on interests of the users on POF. It’s sort of like a Quantcast for POF. Make sure to take advantage of it.
There’s a huge myth that says you can’t promote free dating sites on a free dating site like POF. You can and people do. Plus, if you are already making money with Facebook ads, you should be able to do the same on POF with minimal effort. So what are you waiting for? As Mr Green likes to say, “Plenty of Fish, Plenty Of Money”.