The latest hyped up tool in the internet marketing space is a new keyword research tool called IMEye. It was developed by Steve Clayton and his team, the same guys behind Commission Blueprint and Niche Blueprint. I actually own Commission Blueprint 2.0 myself, and while the course itself is decent, what I really ended up using were the tools. One of them, Keyword Blueprint is currently my preferred keyword research tool of choice whenever I’m doing the planning for a new site. Since I have had good experience with their products in the past, I decided to take the plunge and give IM Eye a try. Since there don’t seem to be too many “real” IM Eye reviews published right now, I decided to write one up for you guys.
IMEye is a subscription based service that you can access within your web browser. While there are already a lot of keyword research tools out there, IM Eye, is pretty unique in many respects. If you have used other keyword tools like Market Samurai or KeywordSpy, you know that programs like this require you to enter in a seed keyword and then the programs will go off and find relevant keywords for you. With IM Eye, the process is reversed. You start out with access to their entire keyword database and then you pare down the results by adding different filters. This works because IM Eye stores a variety of meta data associated with each keyword.
Here is some of the meta data that IM Eye keeps track of.
- Monthly searches in Google
- Competing pages in Google
- In Title pages. Number of pages that include the keyword in their title tags
- Adwords High CPC/Position. From the Google Adwords tool. How high are advertisers bidding for the ad positions.
- Adwords Low CPC/Position. Find CPC for lower bid positions.
- Keyword length
- Ecommerce – Is someone selling a product for that keyword.
- Domain matches – Include/Exclude keywords that have selected flags in the top 10 of the SERPs. Flags include keyword match domains, Ezine articles, Hubpages, Amazon, and Domains for sale.
- Clickbank products – Are keywords being bid on that sell specific Clickbank products.
- Affiliate categories – Filter by common affiliate categories.
At launch time, IM Eye has approximately 1 million fully analyzed keywords in it’s database, but the goal is to get about 3-5 million analyzed keywords in a few months. The database will be constantly updated, so you shouldn’t ever see keyword data more than a month old. All the results you see returned by IM Eye are using phrase match, although exact match results might be added later.
Once you log in to your IM Eye account, I recommend watching the IM Eye tutorial videos though before you really start digging into the tool. Steve shows you how to use IM Eye to do research for Adsense sites, Ecommerce sites, and basic affiliate sites. After watching them you’ll get a good idea of some of the things that IM Eye is capable of and what are some good starting values to use in your filters.
The IM Eye interface was built using Flash (sorry iPhone users) and is relatively straightforward to use. Just click on each column heading and it will bring up the filter options for a particular column. It’s a little strange when you first see it, but that’s because you can do a lot in here. The up/down arrows allow you to sort by descending/ascending order. For columns like monthly searches and competing pages, you have the option to specify min and max thresholds for the values. Other columns like Domain Match have a multi-select list where you can select from one or more options at a time.
One thing I like about IM Eye is that filtering down the results is quite fast, especially when you compare it to traditional keyword tools. Most filters take about 2-3 seconds at most before you see the results. When you find keywords that you are interested in, just select them in the table and they will automatically go into your favorites. These are saved and you can come back to them in future sessions. The tool will show up to 50 pages of results, which is more then enough for most purposes. IM Eye also gives you the ability to save the results of the current page to a CSV file.
The other feature I really like is the domain finding capabilities of IM Eye. IM Eye has access to the domain data from RegisterCompass to find potential phrase match and broad match domains that are available for Auction for a particular keyword. RegisterCompass itself has gets its data from the Godaddy, Namejet and Snap.com auction services. With some Godaddy auctions you can often pick up a decent expired domain for as low as $10 +fees. As you filter down results with IM Eye, you will see for particular keywords an icon indicating that a potential domain is for sale under the Domain Match column. You can also use the Domain Match filter to find just the keywords that have domains that are available as well. I can see a lot of potential here for buying domains to develop yourself, or even to flip for some quick profits.
Should you buy IM Eye?
It really is easy to get immersed with playing around with IM Eye and the tool seems pretty cool so far. However, I realize the price tag is pretty steep at $147 a month which is out of the price range for many people. IM Eye is a tool for finding keyword opportunities, but even after identifying potential good keywords to target, there’s still a lot of work to be done to actually make money from it. If you are someone like me who builds a lot of niche sites and is heavily into SEO then I think IM Eye is a worthwhile tool to invest in. Otherwise, I would probably hold off, especially if you are on a budget. IM Eye does come with a 7 day money back guarantee so you easily try it yourself to see if it does what you want. One thing I almost forgot to mention is that you get free access to Keyword Blueprint as a bonus when you purchase IM Eye. Pretty cool.
Anyone else try IM Eye yet? Then leave a comment below. I am interested in finding out what other people think of it as well.