Introducing Bloggerscope: The New Way To Get Your Marketing News

by Chris · 17 comments

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Every day, maybe several times a day, I would log into my iGoogle account and read the latest marketing posts in my Google Reader widget. It is one of my daily habits that I always enjoy and it makes me feel like I’m learning something new each day.

That was, until Google pulled the plug on Google Reader.

Luckily, Google Reader dying didn’t come out of the blue and there was plenty of advanced notice.

When I first learned of Google Reader’s pending demise those many months ago, I thought to myself, “why not build something better?” A new start page that I can check whenever I need to get my daily marketing news fix.

And that’s what I did. The result is my new site called Bloggerscope. While it was initially created to solve my daily news problem, it has actually turned into something bigger and more useful for everyone.

What is Bloggerscope?

At its core, Bloggerscope is a blogging news aggregator site that tracks most of the popular marketing/blogging type blogs online. It’s somewhat similar to AffBuzz or AllTop, but it presents news stories in a different way.

On the front page of the site, you will see a list of posts that were published that day. By default, these posts are sorted by popularity. Popularity is calculated by taking the total number of social shares that a post has and also accounting for how recently it was published.


As time passes, posts will gradually start moving down the list. In this way, you’ll always be able to tell at a quick glance what the popular stories of the day are by looking at the front page. That makes it perfect for people that don’t have a lot of time, yet don’t want to miss the best posts to read.

Share counts for all new posts are updated every 20 minutes, although updates for older posts are checked less and less often.

Bloggerscope Top Blogs List

Bloggerscope also includes an always updated Top Blogs list. This was inspired by the seemingly defunct Winning the Web IM Top Blogs list. While I currently display metrics like alexa rank, domain authority, # of twitter followers, blogs on this list are purely ranked by the average number of social shares for their posts.

If you click on a Blog name, you’ll be taken to a page which shows all the posts that Bloggerscope has gathered for the site. This is not an exhaustive list of their posts, but it’s based on what was available from the site’s RSS feed since the site was added.


How Will Bloggerscope Help Me?

Alright, so now that you know how Bloggerscope works, here are 9 ideas you can use it yourself:

1. As your daily marketing news fix

As I shared in the beginning of this post, this is what I initially built the site for. I don’t have a lot of time during to read every blog post that gets published so I generally want to focus reading the posts that are getting the most “buzz” (aka social shares).

2. Catch up on the news

Don’t have time to read daily? Then use Bloggerscope’s date filters to read past posts for your chosen time period. Set the date filter to ‘Past 7 days’ and you can catch up on everything you missed during the past week.

3. To create your Weekly Link Roundups

It’s simple: link roundups are a great way to get your blog noticed whether other blogs mention your epic content or you run a roundup of your own. 10+ Blog Link Roundups to Get Traffic From

Are you publishing weekly roundups on your blog? If you aren’t, why not? Bloggers like Kristi Hines, Ana Hoffman, and Francisco Perez all publish weekly roundups on their blogs with great success.

To get started, use Bloggerscope to identify the best posts of the week and pick and choose the most interesting posts to be part of your roundup.

4. As a Blog Topic generator

Bloggerscope gives you an overall look at what people are sharing, and helps you to get a good sense of which blog topics will perform well and may even go viral.

On his email list, Neil Patel of QuickSprout shared his system of creating an Excel spreadsheet and listing the blog posts from competing blogs in your niche and getting their share counts in an effort to see “what your target traffic wants”.

This is exactly what Bloggerscope does…without the clunky spreadsheet.

Here’s another tip. Take a close look at the blog posts that get a lot of stumbles. If you use Bloggerscope for any period of time, you will notice that only a select few posts get a significant number of stumbles. So when you see a post that does, study it very carefully and see what made it go viral.

5. Use it for Guest Posting

Not only can you use Bloggerscope to come up with awesome guest post ideas (see #4), but it can also be used to quickly identify which blogs are accepting guest posts as well.

One of the most important considerations of guest blogging is how much traffic a blog will be able to send you. So use Bloggerscope to take a look at the Alexa rank of prospective sites which will give you a rough idea of how much traffic a site may be getting.

6. Discover attention grabbing Headlines

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist. How to Write

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Headlines That Work

Looking for inspiration for your next blog post title? Bloggerscope contains headlines from some of the very best headline writers out there. Look at the posts that get the most shares on Bloggerscope and make a note of their headlines. While you would never want to copy any blog’s headlines, use them as inspiration to come up with your own compelling ones.

7. Find good stuff to share on your social media accounts

If you want to grow your social media presence, then you should definitely be sharing good stuff with your followers. Bloggerscope gives you lots of great posts to share right at your fingertips.

Here is what Andrea Vahl wrote about the value in sharing great content:

It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared. 8 Ways to Discover Valuable Social Media Content.

At the very least, take 5-10 minutes out of your day to browse through the posts published on Bloggerscope and share some of your favorite posts to your Twitter, Facebook, Google Plus accounts. It will keep your social accounts looking active, and your followers will appreciate it.

Bonus tip: One great service for curating content is I was introduced to it by my friend Ms Ileane, and it is a very underrated traffic source.

8. Find bloggers to engage with

Social authority is a metric devised by the SEOMoz guys to determine a twitter user’s social influence. These are the users you want to emulate and follow because they are the ones engaging with their followers and in turn their followers are willing to share their content. Get your content shared by these influencers will greatly increase your chance of it going viral.

Social authority is displayed next to each blog in the Top Blog list.

BloggerScope - SocialAuthority-1

9. As a quick and easy research tool

The Bloggerscope search function is one of the newer additions to the site. Currently, it searches the headlines of all the posts that we’ve stored on the site for your keyword.

It’s great for finding resources to link to in your posts, or just to validate your blog ideas. I now find myself using it all the time for a variety of different research purposes and I think you will find it useful too.

Final Thoughts

While I initially made Bloggerscope for my own use, I hope you can see the potential uses for it in your own business. The site is still evolving, so please let me know if you have any feedback or suggestions of things to add.

I’d love for Bloggerscope to become your start page, so let me know what it would take for it to do so.

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