Often times, you will find that want to highlight an event on your site that lasts for a limited amount of time. It could be the launch of a product, a contest you’re running, or just a special sale that’s going on.
What most people do in this situation is to create a static text message for the offer and place it on their. The problem is, when the offer expires, it’s way too easy to forget about it for days or weeks at a time. And while it remains up, it looks really bad for your site to be promoting something that’s long expired.